The term branding can feel elusive. While there are multiple definitions out there, we prefer this one: “a marketing strategy focused on creating a unique identity for a business in the minds of consumers.” The truth is that branding is an art and its canvas is the minds of your current and potential customers. At Mixed Handed Branding, our team has put in the 10,000 hours required to collectively become a creative branding expert. Wondering how to build a strong brand identity in 2025 that will make your company truly stand out?
It just so happens that this little blog article holds the answer to that crucial question. Let’s get into it.
Understanding Your Brand Personality
Brand personality may not be the first phrase that comes to mind when you think about how to generate leads, maximize conversions, and strengthen customer retention, but it’s actually key.
Essentially, potential customers are deciding whether or not they want to be friends with your brand. As with all burgeoning friendships, personality is one of the most, if not the most, important factors in determining whether the parties involved will become life-long besties or stay distant acquaintances.
At Mixed Handed, we take our client on-boarding process seriously to ensure we thoroughly understand your brand’s personality. Depending on where your company is in its development, this process may involve developing or creating your brand personality as well.
We create a unique brand voice style guide for each client that includes key information about audience, industry, vibe, archetype, and more. This allows us to consistently generate content that is authentic to your brand voice across all channels, which is one of the best ways to increase brand recognition in 2025.
Crafting a Compelling Brand Story
At the heart of every great brand is a great story. And at the heart of every great story is a strong, compelling voice. At MHB, we put storytelling at the center of everything we do, from website development to social media content, logo design, email marketing, and all of our successful creative marketing services. Where many marketing agencies use a “plug and play” method, utilizing basically the same tactics and stories for every client, we take the time to completely nerd out. We learn everything we can about your company, brand, industry, and audience. This allows us to only send out marketing and branding materials that are authentically you.
Consumers are not dumb, they can smell falseness from miles away and will quickly abandon a brand that feels ingenuine. The choice is often subconscious and can happen in just a few seconds. That’s why we focus on not just storytelling, but telling stories that your target audience relates to, stories that will captivate them immediately. At Mixed Handed, we work hard to build trust and brand recognition at every turn.
Omnichannel Marketing Strategy in 2025
With so many ways to reach consumers these days, it can be difficult to identify which avenues are the most effective. Thankfully, you can just leave all this identifying to us! We employ a fully-customized, comprehensive omnichannel marketing strategy for all of our clients. This means we choose the channels that are most appropriate for your brand, industry, and goals, and focus our efforts on those to maximize results.
During this process, we identify your business’s unique selling points and create our marketing strategy to highlight them in a robust-yet-tasteful way. We study your business’s industry landscape and its latest trends, as well as the strengths and weaknesses of your closest competitors.
By first building a strong, cohesive brand personality and voice, we can maintain consistency across all of these channels, which will vastly improve your brand recognition and customer acquisition.
Regardless of where your business and brand are in their development, we’d like to congratulate you on ‘keeping the doors open’ for another year. Everyone may not be able to see the immense amount of work you’re putting in every single day, but we know.
You can trust us to take all of that work and boost your business up a few levels with our expert, comprehensive branding and marketing services. Get in touch!