Are you in the digital marketing world? Then maybe you know it's all about the perfect balance between organic content and social ads. Organic content is like having those genuine, one-on-one conversations that build lasting relationships. Ads? That’s your chance to grab a megaphone and get your message out there, loud and clear.
Here’s how to master the art of both to boost your online presence.
Organic Content: Your Brand’s Heartbeat
Organic content is the soul of your brand online. It's those insightful blog posts, engaging Instagram stories, and witty tweets that spark real conversations. Think of it as the word-of-mouth buzz that gets people talking. Just like chatting with friends, it's about sharing something worthwhile — not just a sales pitch.
But, growing your audience through organic content alone is a bit like planting a garden — it takes time, patience, and a lot of care. It’s fantastic for keeping your current followers engaged and slowly drawing in new ones through shares and searches. But, if you’re looking to quickly expand your reach, you might need to run ads.
Here at Mixed Handed, we have the experience needed to skillfully balance that content posting with running social ads.Â
Social Ads: Your Digital Billboard
Enter social ads — the billboards of the online world. These aren’t just regular billboards, though. They’re advertisements that know exactly who’s interested in what you’re offering. Whether it’s Facebook ads pinpointing users based on their likes, or Instagram ads catching eyes with stunning visuals, social ads are about making an instant impact.
Paying for social ads means you’re not waiting for someone to stumble upon your conversation — you’re stepping out in front of them, introducing yourself, and inviting them in. It’s a faster, more direct way to grow your audience and introduce your brand to people who haven’t found you yet.
We know just how hard it can be to grab someone’s attention in such a short amount of time. Want help crafting your ads?
Blending Conversations and Billboards
The magic happens when you blend the authentic engagement of organic content with the wide-reach of social ads. Start with organic content to build a strong, loyal base — this is your brand’s voice, the ongoing conversation that keeps people coming back. Then, use social ads to shout about your brand from the rooftops, drawing in the crowd with targeted, eye-catching messages.
Tell One Strong Story
Imagine your brand is a book. Every blog post, social media update, and ad is a chapter. They should all fit together, telling one engaging story. When someone flips through your chapters, whether they landed on a page through a Google search or clicked on your ad, the vibe should be the same. This consistency makes your brand memorable and keeps your message clear.
Learn from What Works
Keep an eye on which organic posts your audience loves. If a particular topic or type of content—like a how-to guide or a behind-the-scenes video—gets lots of likes and shares, use that as inspiration for your ads. That way, you know what works, so you're betting on a sure thing.
We utilize powerful analytics tools to help with this process. Facebook’s Ad Manager, for example, includes detailed analytics about your ad’s performance. It can get pretty intimidating, but that’s what we’re here for.
Boost Your Best Stuff
If an ad really hits the mark, don't let it fade away. Create more organic content around that theme. If the ad was a teaser for a cool product feature, follow up with blog posts or social media content diving deeper into those features. It's like when a movie trailer gets everyone hyped—you want to keep that excitement going with interviews, behind-the-scenes looks, and sneak peeks.
Want To Talk About How We Can Help You?
Creating, sharing, and tracking content is a full time job (trust us, we know!), but you don’t have to do it alone. If you’re interested in freeing up your time for the things that only you can do, reach out to see if we can help with your marketing.
